Lord & Taylor

An updated shopping experience

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Lord & Taylor is an American luxury department store chain, and the oldest department store in the United States with the flagship store at the Lord & Taylor Building on Fifth Avenue in New York City operating since 1914.


UX Design
Web Design

The Challenge.

Create a more modern and curated shopping experience and update the look and feel of the brand to enhance the perception and relevance within the category while staying true to the classic aeasthetic.

The Solution.

A refined e-commerce experience with reduced visual clutter and more relevant categories. The user interactions are clean and focused reducing clicks thorughout the purchase process.

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Bigtime Software